Today’s Surprisingly Excellent Net Neutrality Explainer Is Brought to You by Burger King

Today’s Surprisingly Excellent Net Neutrality Explainer Is Brought to You by Burger King

If you stopped 10 people on the street and asked them the first thing they thought of when you mentioned Burger King, you’d probably hear about various types of Whoppers, with a potential mention of flame-broiled bovine or the odd reference to the company’s infinitely-inferior-to-the-Egg-McMuffin CROISSAN’WICH. Yes, it’s actually spelled that way.

What you probably wouldn’t hear are any references to net neutrality, FCC policy, or the state of broadband in America.

Burger King’s latest ad isn’t an attempt to convince you that downing a liter of cola, four pounds of salt-encrusted potato, and a half pound of cow topped with bacon constitutes an intelligent dinner decision. Instead, the new ad is a discussion of net neutrality principles, what net neutrality means to regular users, and why it matters, even if you haven’t heard of it. And here’s the weirdest part — it’s actually pretty damn good.

The ad was reportedly filmed with actors replacing normal Burger King staff, but with real restaurant patrons who are varying degrees of confused, unhappy, and downright angry over being told that their meal service will depend on their willingness to pay extra for a higher MBPS rate. That acronym, of course, stands for Making Burgers Per Second, as explained below:

Today’s Surprisingly Excellent Net Neutrality Explainer Is Brought to You by Burger King

If you’d asked me what level of expertise one should expect a fast food joint to bring to a net neutrality explainer a week ago, I’d have wound up somewhere between “manages to spell the topic correctly” and “doesn’t confuse the word ‘megabyte’ with a request for a large fry and half-gallon of pop.” Clearly BK has more on the ball than we’d have given them credit for.

Then again, someone at the company once signed off on this:

The correct response, upon waking up next to the frozen-faced personification of the Uncanny Valley, is not to eat the Croissan’wich.
The correct response, upon waking up next to the frozen-faced personification of the Uncanny Valley, is not to eat the Croissan’wich.

So I’m not sure our previous answer is entirely unreasonable. But seriously, give the video a watch. It may well be useful in explaining net neutrality to folks who want to understand the issue, but aren’t particularly technically inclined.

As of this writing, nothing much has changed in the overarching situation since earlier this month. The lawsuit by 21 states and the District of Columbia is still pending in federal court. The clock is still ticking down on the 60 day window between when the FCC formally began the repeal process (December 14) and when the repeal will take effect. And there are still just 50 votes in the Senate for a federal solution to the net neutrality reversal, and no word on any intent to take the topic up in the House, whether the Senate ever actually votes on the issue or not. The reversal of net neutrality is still on schedule.

Continue reading

Apple Is Working on CPUs With 32 High-Performance Cores: Report
Apple Is Working on CPUs With 32 High-Performance Cores: Report

Once the M1 hit a few weeks back, it was clear that the diminutive processor was but a sign of things to come. Reports suggest that Apple will be upping the competitive ante in short order.

Report: Samsung May Kill Galaxy Note Series, Add Stylus to Galaxy Z Fold3
Report: Samsung May Kill Galaxy Note Series, Add Stylus to Galaxy Z Fold3

Samsung may be planning a major shift in its smartphone strategy in 2021. According to a recent analyst report, Samsung may drop the popular Galaxy Note family in favor of a foldable with a stylus. The problem, it seems, is that the Note series isn't as popular as it once was.

Intel Discontinues Overclocking Warranties as Hobby Continues to Die
Intel Discontinues Overclocking Warranties as Hobby Continues to Die

Intel will no longer offer its overclocking warranty option, though customers with existing plans will still be able to use them.

NASA’s OSIRIS-REx Asteroid Sample Is Leaking into Space
NASA’s OSIRIS-REx Asteroid Sample Is Leaking into Space

NASA reports the probe grabbed so much regolith from the asteroid that it's leaking out of the collector. The team is now working to determine how best to keep the precious cargo from escaping.