Google May Buy Lytro in a Fire Sale to Boost Its VR Plans

Several tech sites are now reporting Google plans to acquire light field pioneer Lytro. Speculation is that Google will leverage Lytro’s impressive engineering team to accelerate its development of VR solutions. That makes a great deal of sense, although there are other reasons this deal will provide some value for Google. Unfortunately for Lytro’s investors, the purchase price is rumored to be between $25 million and $40 million, far less than the $210 million invested in Lytro since Ren Ng founded it as Refocus Imaging.

Google Gets Serious About VR Content

The first question asked about the demo was “How is this different from Lytro?” And the answer is that Lytro wants to do the same thing, except with actual video capture instead of patiently constructed still scenes. It has demoed prototypes of both planar and rotating arrays of cameras that can create immersive worlds. These are of particular interest to Hollywood special effects houses, since they can much more easily add virtual creations to a video that includes a full three-dimensional scene than they can to a traditional 2D or even conventional 3D video.

Don’t Forget About Phones

Another possible reason to acquire Lytro and its technology is to accelerate the development of computational imaging in Google’s smartphones and camera-equipped appliances. One of Ng’s mentors at Stanford, Marc Levoy, is now at Google working on exactly that. As smartphones move to multiple cameras working together to provide advanced imaging capabilities, ranging from simulated Bokeh to facial recognition, they move slowly closer to capturing light fields. Lytro’s pioneering work in that area has resulted in dozens of patents, which Google would also presumably get as part of an acquisition.

A Bittersweet Ending for a Radically Innovative Company

Lytro has come a long way from its initial vision of revolutionizing consumer photography with a camera that let you focus after the fact. That strategy itself was not necessarily Lytro’s first choice, but like Foveon before it, licensing its technology to existing camera manufacturers proved nearly impossible. When the consumer camera fizzled, Lytro pivoted to a more professional model, the Illum, but only succeeded in puzzling the marketplace. Finally, Lytro moved into VR capture for the motion picture industry. It has produced some amazing prototypes and some incredible demo videos, but is short on real deployments.

For investors, this deal is certainly making the best of a tough situation. For employees, it’s a mixed bag. Some are reportedly already being let go, while others will no doubt be energized by having the stability and resources of Google at their disposal going forward.

Continue reading

Chromebooks Gain Market Share as Education Goes Online

Chromebook sales have exploded in the pandemic, with sales up 90 percent and future growth expected. This poses some challenges to companies like Microsoft.

Space Mining Gets 400 Percent Boost From Bacteria, ISS Experiments Show

We'll need lots of raw materials to sustain human endeavors on other planets, and a new project on the International Space Station demonstrates how we can make space mining over 400 percent more efficient.

Benchmark Results Show Apple M1 Beating Every Intel-Powered MacBook Pro

Apple's new M1 SoC can beat every single Intel system it sells, at least in one early benchmark result. We dig into the numbers and the likely competitive situation.

FTC Files Antitrust Case to Break Up Facebook

New York Attorney General Letitia James has announced a major antitrust case against Facebook, which will be joined by 47 other state and regional AGs. And that's not all: the Federal Trade Commission (FTC) is filing a separate case against Facebook later today.